On the run up to World Music Day (June 21), Hard Rock Cafe aims to remind people that, as long there exists music in the world, we can set down our troubles, pick up our instruments and play and groove to a joyful tune.

Globally acclaimed brand, Hard Rock Cafe spread the fervour of beats and rhythms across the nation on the occasion of World Music Day on Sunday, 19th June, 2016. Aimed at bringing together music lovers from all over the country, the iconic brand has collaborated with Artist Aloud for a multi city concert by some of the most sought after names in the music industry.

Simultaneous gigs across Hard Rock Cafes in Bangalore, Mumbai (Worli & Andheri), New Delhi, Gurgaon, Hyderabad and Pune will result in a series of unbeatable lyrical fiesta throughout the nation. The event will see headlining acts by performers such as Amit Trivedi, Benny Dayal, Parikrama, Euphoria, Indian Ocean, DJ Chetas, Lost Stories, Zaeden and Anish Sood.

Jay Singh, Executive Director, JSM Corporation said, “As a brand that is synonymous with music, we strive to create a first of its kind experience for music lovers of all age groups. We at Hard Rock Cafe believe in the power of music. Therefore, year after year we endeavor to churn out a World Music Day celebration more splendid than the previous.”

World Music Day commemorates the idea that originated in France in 1982, celebrating the accessibility to great music and the special bond that it creates between people across geographical boundaries. Music can heal, connect, and inspire. On World Music Day, Hard Rock Cafe aims to remind people that, as long there exists music in the world, we can set down our troubles, pick up our instruments and play and groove to a joyful tune.

  Hard Rock Cafe, Music, World Music Day