Good news for India. World’s largest retailer Amazon announced that it has planned to invest 1 billion (United States Dollar) USD (71 billion in Indian rupees) in India and generate 1 million jobs. Globally Amazon has increased its employee base four times.

The retailer has been constantly facing rage of the small and medium enterprises in India for its discounts. In order to involve small and medium businesses, a mega summit called the smBHav was organised by Amazon in the capital and medium entrepreneurs attended the summit.

According to the National E-Commerce Policy, 2019, the Indian E-Commerce market is estimated to reach 200 billion USD by 2026. As India is a one of the largest markets in the world, the foreign E-Commerce giants are competing with each other to capture Indian market.

While it is important to allow the growth of the market, it is also equally important keep the factors influencing the growth at check. It includes

Regulation of customer data

Stimulating domestic digital economy

Regulatory issues

Export Promotion through E-Commerce -This is the important factor as India should neither be used as dumping yard for foreign products nor be used as a service provider for foreign E-Commerce giants. Rather, local Indian goods and products should grow in terms of production making India a net exporter.

  Amazon, unemployment