Coca-Cola’s PR Nightmare: a Media Lesson in Realpolitik
Media trainer and communicator Frank Krishner breaks down Coke’s latest foot-in-the-mouth PR gaffe. The Perils of Miscommunication In a world where every word and action can be scrutinised, twisted, and amplified across continents, big brands like Coca-Cola need to tread carefully. A recent PR disaster in Bangladesh has shown just how quickly things can go […]