[In this Post Diwali-Pre Halloween weekend, Effkay is back! The Bihar elections are on and the usual coterie of politicians are off on the campaign trail. Meanwhile, the the Washington Post spun a factual yarn that needs your serious attention here [click this!]. Briefly it says that LIC was forced into bailing out Adani] In […]
Oh, Aadhaar! You were supposed to be the golden ticket to India’s bureaucratic chocolate factory! When you strutted onto the scene in 2009, you were heralded as the harbinger of inclusive governance—a biometric marvel that would sweep every Indian, from the poshest penthouse dweller to the humblest villager, into the warm embrace of formal recognition. […]
Over the past decade, writers, journalists, and creative artists in India have found themselves increasingly trapped in the cross-hairs of a ruthless right-wing media machinery and its enforcers. What starts as a single voice—often a self-appointed guardian of propriety or a politically motivated zealot—taking offence quickly snowballs into a vicious onslaught. A pack of hounds […]
“Adolescence” is a gripping new four-part drama on Netflix that dropped earlier this month, and it’s got a filming style that’s pretty unique. Every episode is shot in one long, unbroken take – no cuts, no pauses, just the camera following the action non-stop. It’s set in the north of England and follows the aftermath […]
Pope Francis, the leader of the Catholic Church, is due to be discharged from Rome’s Agostino Gemelli Hospital on Sunday, 23 March 2025, after a serious illness that kept him under medical care for over a month. The 88-year-old pontiff has been battling a tough respiratory infection and pneumonia in both lungs since mid-February. On […]
In an era of information overload, media literacy is not just a skill but a necessity. A highly insightful Media Literacy Seminar was conducted on Saturday (March 22) at St. Xavier’s College of Management and Technology, Patna, by Ms. Minati Chaklanavis on behalf of the FactShala University Network. This network is an initiative led by […]
Media trainer and communicator Frank Krishner breaks down Coke’s latest foot-in-the-mouth PR gaffe. The Perils of Miscommunication In a world where every word and action can be scrutinised, twisted, and amplified across continents, big brands like Coca-Cola need to tread carefully. A recent PR disaster in Bangladesh has shown just how quickly things can go […]
Ah, the Paris Olympics! A global stage for athletic prowess, unity, and…drag queens apparently causing a ruckus with the Christian right. The opening ceremony, with its dazzling spectacle of colour and dance, has been accused of mocking Christianity. But let’s unpack this alleged blasphemy, shall we? During the ceremony, a woman in a shimmering, halo-like […]
Five days. For five days, in the midst of a searing June heatwave, an oasis appeared in this cultural Kalahari, bringing a modicum of animation to the listless and drooping culture-vultures parked on the bare bones of a surreal Mowgli landscape. Their “What ya wanna do?” “I dunno, what ya wanna do?” was cut short […]
Ten years ago, as Indians cast their votes, technology was merely an afterthought, much like adding a sprig of dhania to a bowl of dal. It was there, but nobody really noticed. Fast forward to 2024, and our politicians, like kids who just found out Santa isn’t real, are waking up to the challenges and […]
In a display of unprecedented creativity, certain sections of the Indian ‘mainstream media’ have embarked on a quest of epic proportions: making mountains out of molehills, and in some cases, creating molehills where there are none to begin with. As the Indian election circus rolls from town to town, the Delhi media seems to be […]
Imagine a world that has depleted itself of all its resources. Where women and children are looked on as liabilities. Where violence is as common as a morning breakfast, if you are lucky enough to find anything to eat. Where a Snickers bar is almost as valuable as gold. The film “Nowhere” [on Netflix] has […]
